Target Audience Considerations

Qualities of target audience you want to reflect -
For my target audience, there are a few qualities that they could exude. One of the main stand out qualities could be that they have a quirky, artistic and almost grunge-like style. Translations of this would be seen in my cover image from the way that my fictional band/artist would be dressed and also actual components of my magazine such as font choices and small illustrations for example that would create an artistic vibe/outlook. Also they could be that they have a very classic indie rock taste when it comes to music and that they have a broad knowledge of the bands/artists that made the genre so popular and what it is today.

Aspirations of your target audience - My target audience would maybe aspire to take a literature route, interested in the language and communication of words for example (as my magazine is called "Eclectic") or follow their quirkiness in a career in a creative industry and this components of this artistic nature would be displayed in design of my own magazine.


Feature Ideas - "Ben Howard: Album to fandom", "Palma Violets New Album.. Outlook!"Review, Interview with the Arctic Monkeys, "The Smith's 30 year Anniversary", "Photographs of the decade"-(Polaroid style photo's of a band/artist-fictional).


Regular Ideas - "Gig Guide", "Artist of the year:Their story", "Crossword", "Events of the month"


List of Advertisers to approach - I would approach an advertiser such as IPC as this is the distributor for NME which is one of the main influences for the conventions and features of my own magazine. This would also mean that my magazine would be distributed to my niche indie market with specialist distributors such IPC to allow me to appeal to my target audience of young women/girls of the indie genre easily.


Magazine Name - I was considering the masthead to be "Eclectic" as this would reflect the interest in meaning behind words that I have and I think that it targets a niche market of the indie genre (see masthead evaluations post for more detail).