Sunday, 3 February 2013

Data Collection: Questionnaire

For my research into what music magazine genres appeal to the widest demographic, I have decided to collect some data to allow me to get these results, through creating a questionnaire, to identify codes and conventions that I will need to consider when creating my own magazine to appeal to my female, indie target audience. To produce the questionnaire I used a neighbouring software to Google Blogger, known as Google Docs. This allowed me to quickly and easily share/distribute and collect a lot of data - on the internet - to and from the widest range of the population of all ages. This is an effective and appropriate use of collecting my data as today most people have access to a computer to fill out my questionnaire.With the results I will be able to clearly see and collate various different pieces of information to see what appeals to consumers in terms of music magazines such as; content they are most attracted to when buying a music magazine, how much they are willing to pay and their preferred genre etc. These sets of information will be highly necessary considerations when creating and designing my magazine. The layout of my questionnaire had a total of 6 questions per page, which I decided from the experience of filling out questionnaires myslef, as I found that a long list of lots of questions can sometimes be a bit overwhelming and put people off filling out the whole form, so I structured mine in this way to avoid this from happening to get more results. This was my first time using the Google Docs software and at first I  had a little difficulty. This difficulty came from locating the tools to break up and create links to the pages that were relevant to the person filling out the questionnaire, to save the hassle of scrolling through unnecessary questions that didn't apply to them. However I found it very useful and for the most part easy to navigate and construct my questions, making it a faster process. With my results I am going to make a bar chart to clearly show the range of varied answers and to allow me to see easily what the most preferred genre of music magazines is. Below is the link to my music questionnaire, it would be of great help if you could take a minute of your time to fill it out to help me gather as much data as possible, thank you!

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